# Whale Wzrd — LLM Context Pack (for AI assistants)

Site: https://www.whalewzrd.com
Primary language: Russian (ru)
Secondary language style: concise English terms are acceptable (ROI, CPL, ROAS, funnel, creative)
Business type: Personal brand website of a performance marketer / paid acquisition consultant

## 1) What this site is
Whale Wzrd is a lead-generation and authority website for a performance marketing specialist focused on:
- Google Ads
- Meta Ads (Facebook/Instagram)
- Analytics (GA4, GTM, Yandex Metrika, pixel/CAPI)
- Conversion optimization and scaling

Main goal of the site: convert traffic into consultation requests and qualified leads.
Secondary goals: demonstrate expertise via cases and blog content, educate potential clients, pre-qualify prospects by budget and business maturity.

## 2) Core audience
Typical visitors:
- SMB owners and founders
- eCommerce projects
- B2C service businesses
- info-business / online education projects

Typical pains:
- unstable lead flow
- expensive or low-quality leads
- poor tracking / attribution
- unclear payback from ads
- no system for scaling results

## 3) Positioning and tone
Positioning:
- data-driven performance approach
- practical and business-oriented communication
- focus on economics of acquisition, not vanity metrics

Tone of voice:
- expert but clear, no fluff
- confident, but without unrealistic promises
- result-oriented and transparent

Important: never promise guaranteed revenue/ROAS/ROI. Always mention dependence on niche, offer, funnel quality, sales process, and budget.

## 4) Offer structure represented on the website
Service blocks include:
- Google Ads setup and management (Search, YouTube, Shopping, retargeting)
- Meta Ads setup and management (FB/IG acquisition, retargeting, lookalikes)
- analytics infrastructure (tracking, events, attribution)
- ongoing optimization and scaling

Process narrative used on the site:
1. Strategy and research
2. Analytics and tracking infrastructure
3. Campaign launch and active management
4. Optimization and scaling

## 5) Social proof and business signals (as presented on site)
Site messaging includes signals such as:
- 150+ cases
- $2M+ ad spend managed
- 500k+ leads (stated in hero narrative)
- multiple case categories (concierge, eCommerce, info products, B2C services)

Use such metrics carefully:
- describe as “according to website claims/case summaries” when needed
- avoid reframing as universal guaranteed outcomes

## 6) Main conversion actions
Primary CTA intent:
- request growth strategy
- submit contact form for free consultation / audit

Lead form captures:
- name
- email
- phone
- budget range
- message
- preferred contact method (Telegram/WhatsApp)

## 7) Site sections and routes (for AI navigation context)
- / — Home (hero, services, cases, testimonials, blog preview, contact form)
- /blog — article list
- /blog/:slug — article page
- /calculator — budget/marketing calculator page
- /roi-calculator — ROI calculator page
- /faq — FAQ page
- /marketing-glossary — glossary page
- /thank-you — post-conversion page
- /privacy-policy, /cookie-policy, /offer — legal pages

## 8) Content policy for AI-generated text about this site
When generating copy, strategy docs, prompts, or page content:
- keep focus on paid acquisition and measurable outcomes
- use concrete, practical recommendations
- include tracking/analytics considerations by default
- maintain Russian-first copy style unless requested otherwise
- include CTA toward consultation when context is commercial

Avoid:
- hype language with no mechanism
- fake case data
- legal/medical/financial claims not related to marketing scope
- absolute promises (e.g., “guaranteed x3 ROAS in 2 weeks”)

## 9) Prompting defaults for assistants
If user asks for content without extra details, assume:
- target geo: user-specified; if unknown, ask
- acquisition channels: Google Ads + Meta Ads
- KPI stack: CPL, CAC, conversion rate, payback period, qualified lead rate
- deliverable style: actionable checklist + next steps

## 10) Reusable prompt templates (for ChatGPT/LLM)
Template A — landing block copy:
"Ты маркетинг-стратег для сайта Whale Wzrd. Напиши [тип блока] для аудитории [ниша], с фокусом на [KPI], в тоне экспертно и без завышенных обещаний. Добавь 3-5 конкретных выгод, 2 CTA и короткий блок про аналитику (GA4/GTM/пиксели)."

Template B — ad strategy draft:
"Собери черновик performance-стратегии для клиента [ниша/оффер/гео/средний чек]. Каналы: Google Ads + Meta Ads. Дай структуру: гипотезы, воронка, трекинг, план тестов на 30 дней, KPI, риски и критерии масштабирования."

Template C — blog SEO brief:
"Сделай SEO-бриф для статьи блога Whale Wzrd на тему [тема]. Нужны: search intent, H1-H3 структура, FAQ, ключевые тезисы, лид-магнит CTA в конце, и блок 'что отслеживать в аналитике'."

Template D — audit response:
"Проведи mini-аудит рекламной системы для [тип бизнеса] по данным: [вставить данные]. Выдай: 10 проблем по приоритету, быстрые wins за 7 дней, план на 30 дней, и прогноз влияния на CPL/CAC без гарантий." 

## 11) Canonical URLs
- Home: https://www.whalewzrd.com/
- FAQ: https://www.whalewzrd.com/faq
- Blog: https://www.whalewzrd.com/blog
- Calculator: https://www.whalewzrd.com/calculator
- ROI Calculator: https://www.whalewzrd.com/roi-calculator
- Privacy Policy: https://www.whalewzrd.com/privacy-policy

## 12) Contact
- Telegram: https://t.me/white_rsh
- Email: mailto:whalewzrd@gmail.com